The key objectives of using Strategic MI are about using mobility to maximise customer satisfaction, achieve optimum service delivery and build new services, all based on effective, tangible data and highly informed decision making. Historic device data is drawn from weeks, months and even years and blended with application-specific data to give blended analytics and a truly unique and hugely powerful view of your mobile estate.
Strategic MI tools give access to analytics which encompass the entire device population and even multiple populations, in the case of a service provider. There is tight integration with your line-of-business application(s) giving unprecedented insight into how your business processes are being enacted out in the field where traditionally only anecdotal evidence was available.
The use of Strategic MI enables quick and effective business process analysis and optimization as well as giving the confidence businesses need to enact successful change management programs. Metrics available in Strategic MI include domain-specific business process information such as flights per hour, scans per minute and truck turnaround time, to name just a few. Armed with this level of information, top level executives can move forward with sometimes large-scale mobile initiatives in a carefully considered, measureable and tightly controlled way and have confidence that the effectiveness of the changes implemented can be measured and analysed and continuously improved.